If not satisfied during a "moment of truth" a customer may defect.
Correct Answer:
Verified
Q8: Conversational marketing is identical with dialogue marketing.
Q9: Dialogue marketing is a streaming technology capable
Q10: Dialogue marketing send messages based on demographic
Q11: Some companies have identified more than 400
Q12: Customers want intimate relationship with every company
Q14: Companies lose 40-60% of their customers each
Q15: Companies should develop retention strategies based on
Q16: When customers begin buying less than they
Q17: Frequent flyer programs, customer point programs and
Q18: Personalization according to the book refers to
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