Advertising substantiation rules require that:
A) the basis for advertising claims be included in an ad
B) the advertiser has a reasonable basis for claims in an ad
C) the basis for an advertising claim be available but not necessarily included in the ad
D) B and C
E) none of the above
Correct Answer:
Verified
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A) discouraged by the FTC
B)
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A) frequently
B) infrequently
C)
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