The Term 'Benchmarking' Is Generally Used to Refer To

The term 'benchmarking' is generally used to refer to:

A) Using variance analysis as a basis for improving performance.
B) Using flexible budgeting as a basis for improving performance.
C) Comparing dimensions of an organisation's performance to best practice.
D) Adopting a management by objectives philosophy.
E) Placing more emphasis on unfavourable variances than favourable variances.