A pricing philosophy that is designed to maximise revenue per available room and involves sales and marketing management developing pricing plans that recognise factors such as whether a reservation pertains to a quiet or busy season, weekday or weekend and also the nature of a customer's market segment (e.g., tour group booking vs a single transient guest) is known as.

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Yield management involves setting different prices for a hotel's rooms based on demand and other factors such as season, day of the week, and customer segment. The goal of yield management is to maximise revenue per available room (RevPAR) by selling rooms at the right price to the right customer at the right time. This requires careful analysis of customer behaviour and market conditions, as well as effective sales and marketing strategies.

A Pricing Philosophy That Is Designed to Maximise Revenue Per