Which of the following statements is untrue?
A) The application of pricing strategies designed to maximize revpar is often referred to as 'yield management'.
B) Yield management's main focus is on maximising occupancy levels.
C) Yield management focuses on maximising revenue.
D) Yield management does not include a consideration of costs.
E) Yield management is concerned with matching pricing to demand factors.
Correct Answer:
Verified
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