According to Abraham Maslow, after a need has been satisfied, it no longer serves to motivate.

Name: According to Abraham Maslow, after a need has been satisfied, it no longer serves to motivate.
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According to Maslow's hierarchy of needs, once a person's physiological, safety, love/belonging, and esteem needs are met, they no longer serve as motivators. The highest level of need, self-actualization, is an ongoing motivation that drives individuals to achieve their full potential.

According to Abraham Maslow, After a Need Has Been Satisfied