Skinner believed that negative reinforcement is more effective than rewards over time because there is a strong human drive to avoid punishment.

Question

Quizplus · Accepted Answer

Skinner actually believed that positive reinforcement (rewards) is more effective than punishment for increasing desirable behaviors. Negative reinforcement involves the removal of an unpleasant stimulus to increase a behavior, which is different from punishment.

Skinner Believed That Negative Reinforcement Is More Effective Than Rewards