The term which best describes the relationship in which a licensor permits the licensee to employ its trademark or service mark in a contractually specified manner for the marketing of goods or services is:

Question

Quizplus · Accepted Answer

The relationship described in the question is that of franchising, where a company permits another to use its trademark or service mark in a specific and agreed upon manner for the purpose of marketing goods or services. Technology transfer involves the transfer of technical knowledge, while copyright transfer involves transferring exclusive rights to reproduce and distribute original creative works.

The Term Which Best Describes the Relationship in Which a Licensor