Using a _______ strategy allows you to force a product or service through the distribution channel.

Question

Quizplus · Accepted Answer

A push strategy involves actively pushing a product or service through the distribution channel, often through intensive promotion, personal selling, and trade promotion tactics. This is in contrast to a pull strategy, in which the focus is on creating demand among end users, who then pull the product through the distribution channel. In a push strategy, the goal is to get the product in front of as many potential buyers as possible, so that they will be more likely to purchase it.

Using a _______ Strategy Allows You to Force a Product