All of the following are drivers behind in-house media agencies EXCEPT:
A) Cost efficiency
B) Control
C) Confidentiality
D) Creativity
E) Speed to Market
Correct Answer:
Verified
Q22: With regard to the number of ethnic
Q23: To cater to an ethnic market, the
Q24: Which of these magazines has the highest
Q25: _ are used to target specific groups
Q26: Using a _ strategy allows you to
Q28: Media conglomeration is typically best for:
A)Local stations
B)Large
Q29: In recent years, there have been many
Q30: The BRIC country block includes all of
Q31: On average, global media consumption doubles every
Q32: Many consumers trust _ more than they
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