When advertisers purchase keywords in order to be included on the SERP when consumers search for those words they are purchasing what type of ad?
A)Directory paid inclusion
B)Paid placement
C)Unpaid placement
D)SEO
E)SEP

Question

Quizplus · Accepted Answer

When advertisers purchase keywords in order to be included on the SERP when consumers search for those words, they are purchasing paid placement ads. These ads are also known as PPC (pay-per-click) ads, as the advertiser pays each time a user clicks on their ad.

When Advertisers Purchase Keywords in Order to Be Included on the SERP