When TV advertising first became available, a 30-second commercial was standard whereas now 60-second commercials are the norm.
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Q6: When evaluating media costs you have both
Q7: Unlike TAIs, GRPs can be used to
Q8: One percent reach is the equivalent of
Q9: Both CPM and CPP are used to
Q10: No audience member will be exposed to
Q12: HUT and PUT can be used interchangeably
Q13: C3 ratings have been developed by Nielsen
Q14: Since each medium can rarely due the
Q15: Media planning is not just a science,
Q16: CPM can be used to evaluate media
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