Unlike TAIs, GRPs can be used to measure effectiveness regardless of the medium being measured.

Name: Unlike TAIs, GRPs can be used to measure effectiveness regardless of the medium being measured.
Brand: Quizplus
Rating: 4.9 (45 reviews)

Question

Quizplus · Accepted Answer

GRPs (Gross Rating Points) are specific to television and radio advertising and measure the reach and frequency of an ad campaign, while TAIs (Total Audience Impressions) can be used across different media platforms.

Unlike TAIs, GRPs Can Be Used to Measure Effectiveness Regardless