With online cost analysis, the first layer is the cost-per-click or CPC measurement while the second layer looks at the cost-per-thousand (CPM)
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Q1: The average commercial pod has between two
Q2: Many advertisers try to select advertising media
Q4: The cost plus method of generating product
Q5: One of the primary advantages of using
Q6: When evaluating media costs you have both
Q7: Unlike TAIs, GRPs can be used to
Q8: One percent reach is the equivalent of
Q9: Both CPM and CPP are used to
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