Media planners typically trade off between the amount of media weight in a given purchase cycle versus the number of purchase cycles covered by the campaign.

Question

Quizplus · Accepted Answer

Media planners have to make a trade-off between the amount of media weight they purchase for a given cycle and the number of purchase cycles covered by the campaign. The goal is to find the optimal balance that will reach the target audience with sufficient frequency and at the lowest possible cost.

Media Planners Typically Trade Off Between the Amount of Media