Recency theory relies on having the first advertising exposure with the consumer rather than the one closest to the point of sale.

Name: Recency theory relies on having the first advertising exposure with the consumer rather than the one closest to the point of sale.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Recency theory suggests that the most effective advertisement is the one that the consumer sees last or most recently before making a purchase decision, rather than the first one they see.

Recency Theory Relies on Having the First Advertising Exposure with the Consumer