Very simply put, the strategies outline HOW and the tactics outline WHY.
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Q17: Flexibility, consumer susceptibility, and the rate of
Q18: In media planning, a fiscal year and
Q19: Media planners are fond of geo-targeting because
Q20: To create a relevant SWOT you can
Q21: The media plan is most often tied
Q23: Advertising connections are paid media outlets that
Q24: There are two categories of paid media
Q25: Paid media controls the channel while owned
Q26: Some media are shifting from a conduit
Q27: Recency refers to the brand exposure closest
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