Recency refers to the brand exposure closest to the point of purchase.
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Q22: Very simply put, the strategies outline HOW
Q23: Advertising connections are paid media outlets that
Q24: There are two categories of paid media
Q25: Paid media controls the channel while owned
Q26: Some media are shifting from a conduit
Q28: Primacy refers to the brand exposure closest
Q29: Traditional measures of media planning include reach,
Q30: The SWOT analysis includes an in-depth look
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