Traditional measures of media planning include reach, influence, and frequency - while efficiency is a new measure.
Correct Answer:
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Q24: There are two categories of paid media
Q25: Paid media controls the channel while owned
Q26: Some media are shifting from a conduit
Q27: Recency refers to the brand exposure closest
Q28: Primacy refers to the brand exposure closest
Q30: The SWOT analysis includes an in-depth look
Q31: The two main components of the marketing
Q32: Media planners have to have many skill
Q33: Media spending typically accounts for the smallest
Q34: Even though the media plan is part
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