Media spending typically accounts for the smallest percentage of the budget at around 20%.
Correct Answer:
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Q28: Primacy refers to the brand exposure closest
Q29: Traditional measures of media planning include reach,
Q30: The SWOT analysis includes an in-depth look
Q31: The two main components of the marketing
Q32: Media planners have to have many skill
Q34: Even though the media plan is part
Q35: You should never begin an advertising plan
Q36: It is common industry practice to establish
Q37: Awareness levels, creative, competition, and target market
Q38: The objectives funnel starts with advertising objectives
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