S. C. Johnson & Son, the manufacturer of Raid Bug Spray, relies on advertising to promote cockroach killer in Houston and New York cities, where roaches are endemic, and flea spray in Tampa and Birmingham cities, where fleas are common. Johnson is using a ____ segmentation strategy.
A)Demographic
B)Psychographic
C)Behavioral
D)Geographic
E)None of the above

Question

Quizplus · Accepted Answer

S.C. Johnson & Son is using geographic segmentation as it is targeting specific regions where specific pests (cockroaches and fleas) are more common.

S C Johnson & Son, the Manufacturer of Raid Bug Spray