A numerical display showing geographic or demographic areas of a brand's relative strength or weakness of sales is referred to as:
A)Category development index (CDI)
B)Brand development index (BDI)
C)Brand opportunity index (BOI)
D)Brand sales index (BSI)
E)None of the above

Question

Quizplus · Accepted Answer

The numerical display showing geographic or demographic areas of a brand's relative strength or weakness of sales is referred to as the Brand Development Index (BDI).

A Numerical Display Showing Geographic or Demographic Areas of a Brand's