Nielsen's Ad Views is popular among packaged goods marketers because, in addition to tracking advertising, they also track:
A) Sweepstakes
B) Sampling
C) Free standing inserts (FSIs)
D) In-store promotions
E) Coupons
Correct Answer:
Verified
Q15: A numerical display showing geographic or demographic
Q16: A brand exhibiting a low CDI but
Q17: When it comes to new brand introductions
Q18: The _ is the percent of total
Q19: The _ takes into account actual impressions
Q21: CMR is a national media tracking tool
Q22: The process of analyzing media placement and
Q23: To determine advertising start dates, you must
Q24: A broadcast calendar is based on the
Q25: By law, _ get the lowest media
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