The ___________ takes into account actual impressions delivered as a percent of total impressions - i.e. the delivery is considered in additional to the amount spent.
A)Share of spending
B)Share of voice
C)Share of competition
D)Share of market
E)None of the above

Question

Quizplus · Accepted Answer

Share of voice takes into account the actual impressions delivered as a percentage of total impressions, and also considers the amount spent. Share of spending only considers the amount spent, while share of competition and share of market are different metrics altogether. Therefore, the best choice is B.

The ___________ Takes into Account Actual Impressions Delivered as a Percent