The process of analyzing media placement and strategies used by the competition is known as:
A)Share of voice analysis
B)Share of market analysis
C)Competitive media expenditure analysis
D)Competitive share of advertising analysis
E)None of the above

Question

Quizplus · Accepted Answer

Competitive media expenditure analysis involves evaluating the media spending and strategies of competitors to understand their approach and adjust one's own media planning and buying strategies accordingly.

The Process of Analyzing Media Placement and Strategies Used by the Competition