In its essence, the SIDEC model presented by van Riel refers to the:
A) Relations between the brand architecture and brand identity
B) Relations between the brand identity and the organization of the company
C) Relations between the brand positioning and brand architecture
D) Relations between the brand architecture and the organization of the company
Correct Answer:
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Q1: Which of the following elements does not
Q2: In relation to which of the following
Q3: What is (are) the function(s) of corporate
Q4: Which of the following approaches are related
Q5: The SIDEC model suggests that:
A)The higher the
Q7: Which of the strategies describing the influence
Q8: Which type of brand architecture is often
Q9: What type of brand architecture does the
Q10: Which of the following types of brand
Q11: What type of structure of a corporate
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