Word of mouth falls into the category of informal communication.
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Q28: Unlike corporate image, which is formed over
Q29: Corporate reputation is a dynamic concept.
Q30: Reputation is an aggregate of many personal
Q31: Corporate image resides inside the consumer's mind.
Q32: Formation of corporate associations can be defined
Q34: Companies cannot influence organic (informal information), but
Q35: Informal communication act as the media with
Q36: In the context of corporate communication sources
Q37: One of the rules of corporate communication
Q38: Corporate associations are mostly unrelated to a
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