One of the rules of corporate communication management states that companies should never encourage individuals to disseminate information about them.
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Q32: Formation of corporate associations can be defined
Q33: Word of mouth falls into the category
Q34: Companies cannot influence organic (informal information), but
Q35: Informal communication act as the media with
Q36: In the context of corporate communication sources
Q38: Corporate associations are mostly unrelated to a
Q39: Corporate associations by themselves cannot act as
Q40: The concept of anthropomorphization is closely connected
Q41: Anthropomorphization helps individuals reduce the complexity of
Q42: Cognitive maps which are used by individuals
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