Identity attributes of the corporate brand function as the starting point for all future branding activities.

Name: Identity attributes of the corporate brand function as the starting point for all future branding activities.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Identity attributes of the corporate brand, such as mission, vision, values, and personality, serve as the foundation for all subsequent branding activities, guiding the development of brand strategy, communication, and expression.

Identity Attributes of the Corporate Brand Function as the Starting