Brand architecture shows an outside observer how the company is organized.
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Verified
Q264: Internal branding encompasses activities that are aimed
Q265: The core of the corporate brand identity
Q266: Identity attributes of the corporate brand function
Q267: Corporate brand identity is closely related to
Q268: When companies manage a great number of
Q270: Endorsed type of brand architecture applies to
Q271: Brand architecture sets a framework for future
Q272: Brand architecture expresses the relationships and hierarchy
Q273: A high level of external reputation negatively
Q274: Corporate branding should be based on the
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