What is first developed: the central message or the slogan?
A) The slogan comes first
B) It does not matter
C) The central message
D) They develop at the same time
E) Neither.

Question

Quizplus · Accepted Answer

The central message is typically developed first as it represents the core idea or value proposition that a brand or campaign wants to communicate. The slogan, which is a catchy phrase or tagline, is then created to effectively encapsulate and convey this central message in a memorable way.

What Is First Developed: the Central Message or the Slogan