Suppose someone said to you that he has walked across a college campus and observed women and men interacting and made some observations about how men and women communicate differently. One of these observations was that men are more likely to boast about their accomplishments and women were more likely to talk about their friends. This person says he has undertaken a qualitative study using his perceptions and observations. He has not made any notes but has just observed. Do you agree that he has undertaken a qualitative research study? Explain why you agree or do not agree with reference to the nature of qualitative data analysis.
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