You may find the following news title "useful" per the informational utility model:
"New Flu Virus This Semester: Dozens of [YOUR UNIVERSITY] Students Hospitalized".
According to the Informational Utility Model (Atkin, 1973) , which dimension of utility does NOT contribute to your perception of utility in this example?
A) Magnitude
B) Likelihood
C) Immediacy
D) Efficacy

Question

Quizplus · Accepted Answer

Efficacy refers to the ability to take action or the effectiveness of a response, which is not directly addressed in the news title. The title provides information about the magnitude, likelihood, and immediacy of the event but does not suggest any action or response efficacy.

You May Find the Following News Title "Useful" Per the Informational