Drew hears sexual references on television and in popular music many times each day. When encountering a potential romantic partner, the sexual desirability of this person is particularly influential when Drew forms an impression of the person.
Which theoretical approach explains this scenario?
A) Virtuous cycle
B) Media Priming
C) Salience
D) Normalization

Question

Quizplus · Accepted Answer

Media Priming theory explains this scenario as it suggests that exposure to media content can influence an individual's thoughts, perceptions, and behaviors shortly after the exposure. In Drew's case, frequent exposure to sexual references in media makes sexual desirability a more salient factor when forming impressions of potential romantic partners.

Drew Hears Sexual References on Television and in Popular Music