Changing the default rule from opt-in to opt-out can be an effective way of changing behaviour such as increased savings or increased organ donation. This is an example of which phenomenon?

Question

Quizplus · Accepted Answer

Framing refers to how choices are presented or "framed" to people, which can significantly influence their decisions. Changing from an opt-in to an opt-out system changes the default choice, which is a classic example of how framing can alter behavior, such as increasing savings rates or organ donation rates, by making the preferred choice the path of least resistance.

Changing the Default Rule from Opt-In to Opt-Out Can Be