Auckland City Council is trying to decide how to cut down on speeding in areas that are particularly accident prone. Jessica suggests to the Council that a cheaper way of achieving this goal (as opposed to having police officers wait around with a speed radar) is to put up a large billboard with a pair of eyes and the slogan: Drive Safely; Stay within the speed limit. Here, Jessica is appealing to which psychological phenomenon?

Question

Quizplus · Accepted Answer

Priming is the psychological phenomenon where exposure to a stimulus influences a response to a later stimulus. In this case, the billboard with eyes and a safety message is intended to subconsciously encourage drivers to adhere to speed limits, leveraging the feeling of being watched to influence behavior.

Auckland City Council Is Trying to Decide How to Cut