Suppose the Auckland City Council decides that when they send out the letter to house-owners about their rates (taxes) for the year, it will include a statement of the following type. "Would you like to donate $10 to KidsCan (a charitable donation that helps children suffering from cancer)? If so, then please check the box below." An economist advised the Council that they would most likely raise a lot more money if they said the following instead. "Your current rates include a donation of $10 to KidsCan. If you DO NOT want to make this donation then please check the box below." In making this suggestion the economist is appealing to the:

Question

Quizplus · Accepted Answer

The economist is leveraging the framing effect, which refers to how the way information is presented (or "framed") can influence decision-making. By framing the donation as something already included, people may be less inclined to opt out, as opposed to having to opt in.

Suppose the Auckland City Council Decides That When They Send