The sport marketing professional must be able to understand the individual personality of the sport consumer. The primary measure of this is the consumers' self-concept. By first defining the three components of self-concept, describe how you would design a poster that would take into account all three components and attract someone to attend an arena football game?

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The Answer of The sport marketing professional must be able to understand the individual personality of the sport consumer. The primary measure of this is the consumers' self-concept. By first defining the three components of self-concept, describe how you would design a poster that would take into account all three components and attract someone to attend an arena football game?

The Sport Marketing Professional Must Be Able to Understand the Individual