Explain the sport marketing planning process as it relates to sport product and services management at an independent league baseball game.

Question

Quizplus · Accepted Answer

The Answer is The sport marketing planning process involves the development of the sport organization's products and services marketing strategies, including the tactics and programs to be implemented during the lifespan of the plan.
The students should take a step-by-step approach to answering this question, coving the following topics systematically
Define the competitive set, which is the process of determining the direct competitors to a sport organization in the specific product or service area.
Engages in a category attractiveness analysis, which involves developing a general understanding of the market segment category the organization operates in, and whether continued investment in that segment will yield an appropriate return. Students should cover aggregate marketing, segment, and environmental factors as a part of the analysis.
Determine market potential by estimating the maximum possible sales of a sport product or service. This will allow a sport organization to gain valuable knowledge about the amount of sport product or service to make available. Students should explain what happens when estimates are too low or too high.

Explain the Sport Marketing Planning Process as It Relates to Sport