Community relations is often the department responsible for implementing programs of social responsibility. These efforts are usually centered around cause-related marketing efforts, strategic philanthropy, and environmental marketing. Start by defining each of these concepts, then using a professional sport franchise of choice, explain and evaluate how that franchise incorporates each within their community relations efforts.

Question

Quizplus · Accepted Answer

The Answer is Community relations are the process of the sport organization interacting and connecting with the target population within a specific area. Community relations are an integral part of any sports organization whether the relationship is player, team, or league initiated. Community relations efforts can be initiated in many ways but are usually focuses on associations with public interest groups or the general public. The main goal of community relations and sport organization is to foster goodwill in the community and develop a long-term relationship with individuals and the community as a whole. This type of effort is a monumental and fragile undertaking, as it only takes one negative comment or action to erode years of goodwill.
The individual evaluations will differ based on the franchise chosen; however inclusions within their response should include the following definitions:
Cause-Related Marketing: is the process of creating a relationship between a sport organization and a specific social cause.
Strategic Philanthropy: the social obligation an organization has to be a good corporate citizen by contributing to the improvement of the quality of life of people ranging from an individual or community to society as a whole.
Environmental Marketing: marketing focused on the natural environment, the ecological environment, and the concept of greening in terms of developing products, pricing strategies, promotion activities, and delivery methods that do not damage the natural environment.

Community Relations Is Often the Department Responsible for Implementing Programs