Assume you are a sport marketing consultant who is hired by hallmark events to work with the local, state, and federal government to come up with plans to impede ambush marketing efforts. You have successfully worked with the cities of London (2012) and Rio de Janeiro (2016) to enact or modify anti-ambush marketing ordinances. In hearing about the work you do, the International Olympic Committee (IOC) contacts you and explains that they would like for you to work with the Tokyo Olympic Committee to ensure that the corporate sponsors are protected from ambush marketing at the 2020 Summer Olympic and Paralympic Games. What would your plan be to ensure that ambush marketers do not reduce the value of corporate associations with the Olympics through ambush marketing?

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The Answer of Assume you are a sport marketing consultant who is hired by hallmark events to work with the local, state, and federal government to come up with plans to impede ambush marketing efforts. You have successfully worked with the cities of London (2012) and Rio de Janeiro (2016) to enact or modify anti-ambush marketing ordinances. In hearing about the work you do, the International Olympic Committee (IOC) contacts you and explains that they would like for you to work with the Tokyo Olympic Committee to ensure that the corporate sponsors are protected from ambush marketing at the 2020 Summer Olympic and Paralympic Games. What would your plan be to ensure that ambush marketers do not reduce the value of corporate associations with the Olympics through ambush marketing?

Assume You Are a Sport Marketing Consultant Who Is Hired