You are a studio executive. You would like to create a large franchise movie that will attract a large, audience in the US, but also overseas - particularly in China, generate opportunities for merchandising, sequels, ancillary revenue like soundtracks, apps, and video games. Describe the process you will go through to plan the distribution and marketing plan - and the tools that you will use to engage overseas audiences on a large scale.

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The Answer of You are a studio executive. You would like to create a large franchise movie that will attract a large, audience in the US, but also overseas - particularly in China, generate opportunities for merchandising, sequels, ancillary revenue like soundtracks, apps, and video games. Describe the process you will go through to plan the distribution and marketing plan - and the tools that you will use to engage overseas audiences on a large scale.

You Are a Studio Executive