The two areas that gain the most research attention in the advertising/public relations field are creative and media.

Question

Quizplus · Accepted Answer

Creative and media are indeed the two areas that gain the most research attention in the advertising/public relations field. Creative research focuses on the development of advertising content and strategies, while media research concentrates on the channels through which advertisements are delivered to target audiences.

The Two Areas That Gain the Most Research Attention in the Advertising/public