Advertising and public relations research is mostly quantitative whereas marketing research is qualitative.

Name: Advertising and public relations research is mostly quantitative whereas marketing research is qualitative.
Brand: Quizplus
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Question

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Marketing research often incorporates both quantitative and qualitative methods, while advertising and public relations research can also use a mix of both to understand public perceptions and effectiveness of campaigns.

Advertising and Public Relations Research Is Mostly Quantitative Whereas Marketing