True/False
Copy testing and concept testing are essentially the same thing.
Correct Answer:
Verified
Related Questions
Q2: Rather than testing which media and vehicles
Q3: _ is a diagnostic measure used in
Q4: _ are conducted after the copy and
Q5: Which of the following is an example
Q6: Copytesting is diagnostic in its approach.
Q8: Pretest is a diagnostic measure used in
Q9: Pretests are conducted after the copy and
Q10: Copy testing is used extensively in advertising
Q11: Copy testing can apply to proposed messages
Q12: List the steps in the analysis of
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