Copy testing is used extensively in advertising whereas concept testing is used only in public relations.

Question

Quizplus · Accepted Answer

Copy testing is indeed used extensively in advertising to evaluate the effectiveness of ad copy, but concept testing is not limited to public relations; it is also widely used in advertising, product development, and other areas to evaluate the potential success of a new idea or concept before it is fully developed or launched.

Copy Testing Is Used Extensively in Advertising Whereas Concept Testing