Define source credibility, media test and test marketing. How can you use quantitative methods to better understand these concepts in advertising and public relations research?
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Q4: _ are conducted after the copy and
Q5: Which of the following is an example
Q6: Copytesting is diagnostic in its approach.
Q7: Copy testing and concept testing are essentially
Q8: Pretest is a diagnostic measure used in
Q9: Pretests are conducted after the copy and
Q10: Copy testing is used extensively in advertising
Q11: Copy testing can apply to proposed messages
Q12: List the steps in the analysis of
Q13: Name three applications of quantitative research.
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