Which of the following is NOT true of focus groups?
A) A focus group is a group interviewing or discussion technique.
B) Typically involves 6-12 individuals.
C) It is unstructured and spontaneous
D) Used to enhance understanding and gain in-depth knowledge by gauging consumer feedback.
E) It can be used to generalize findings to a population

Question

Quizplus · Accepted Answer

Focus groups are qualitative research methods designed for in-depth understanding and insights rather than for generalizing findings to a larger population. They provide rich, detailed data from a specific, small group of people rather than statistical generalizations.

Which of the Following Is NOT True of Focus Groups