Which of the following is NOT an advantage of focus groups?
A) They are good for pilot studies and exploration
B) They are good for generalization of results to a population
C) They present a lot of flexibility in design and conduction.
D) They are ideal for consumer interaction with a product
E) Group synergy adds to the quality of data collected.

Question

Quizplus · Accepted Answer

Focus groups are not designed for generalizing results to a broader population due to their qualitative nature and the small, specific groups they involve. They are better suited for exploratory research, understanding consumer interactions, and benefiting from group dynamics.

Which of the Following Is NOT an Advantage of Focus