Which of the following is a limitation of qualitative research?
A) Not useful for answering questions like "how many?" and "how much?"
B) People sometimes try to answer questions the way they think would please the researcher-this is commonly known in research as demand effects
C) Results cannot be generalized
D) All of the above are limitations of qualitative research
Correct Answer:
Verified
Q1: Which of the following is true of
Q2: _ is a useful technique to test
Q4: Which of the following is NOT true
Q5: Which of the following is NOT a
Q6: Which of the following is NOT an
Q7: One advantage of qualitative research is that
Q8: Copytesting is diagnostic in its approach
Q9: Because source credibility can be so subjective,
Q10: Copy testing and concept testing are essentially
Q11: Copy testing is used extensively in advertising
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents